Kelliann Amico, President, AMICO PR + Stategic Engagement

Partnership expands the consortium’s presence into Oregon and AMICO PR + Strategic Engagement’s reach across the country.

PORTLAND, OR, UNITED STATES, September 9, 2026 /EINPresswire.com/ -- PR Consultants Group, the exclusive nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, today announced AMICO PR + Strategic Engagement as the newest member of its network and the only affiliate firm in Oregon. The partnership expands PRCG’s reach into Oregon while giving AMICO greater capacity to serve clients wherever their business, projects and stakeholders take them. It also preserves the personalized, senior-level counsel that has defined the firm since its founding in 1997.

“Oregon is a vibrant pivotal market for PR Consultants Group, and AMICO PR + Strategic Engagement’s presence solidifies our reach across the West Coast,” said Elizabeth Edwards, president of PR Consultants Group and founder of the strategic communication and behavioral research and engagement agencies Volume PR and Engagement Science Lab. “Through mutual involvement in the national public relations community, I have come to know AMICO as a firm with deep experience and a strategic approach to helping organizations achieve their goals. We are proud to welcome this respected Oregon firm to our network.”

Through PRCG, AMICO can assemble a customized team of senior-level professionals with trusted local and industry expertise to support each client’s specific needs, from multi-state infrastructure initiatives and executive communications programs to public affairs campaigns, crisis response and community engagement efforts. Clients gain coordinated support across more than 50 U.S. markets through a single strategic partner.

“This is a natural evolution of our firm,” said Kelliann Amico, president of AMICO. “As our clients have grown, so have the geographic scope and complexity of their communication needs. PRCG gives us the ability to assemble outstanding senior-level teams anywhere in the country while maintaining the close, strategic relationships our clients value.”

Coinciding with its strategic partnership with PRCG, the firm has expanded its name to AMICO PR + Strategic Engagement to reflect its full scope of services, including public relations, strategic communication, digital media and community engagement. The firm is also introducing fractional counsel, a new offering that integrates senior-level communication expertise directly into organizational leadership.

About AMICO PR + Strategic Engagement
AMICO PR + Strategic Engagement is an Oregon-based consultancy providing public relations, strategic communication, digital media, community engagement and fractional counsel services. Since 1997, the firm has helped organizations throughout the Pacific Northwest navigate opportunity, change and crisis. This includes work with public agencies, transportation and infrastructure programs, developers, contractors, architects and engineers, healthcare organizations, nonprofits, cultural institutions, colleges and universities, hospitality and travel organizations and private-sector companies. The firm’s work has earned dozens of honors, including national Silver and Bronze Anvil Awards from the Public Relations Society of America. Founder Kelliann Amico was inducted into the PRSA College of Fellows in 2023 and received the Lois D. Cohen Lifetime Achievement Award from DJC Oregon in 2025. For more information, visit amicopr.com, email hello@amicopr.com or follow the firm on LinkedIn, Facebook and Instagram.

About PR Consultants Group
PR Consultants Group is an exclusive nationwide network of independently owned, senior-level public relations, strategic communication, and marketing firms in more than 50 U.S. markets. Founded in 2000, the network gives organizations the ability to hire one trusted agency as their primary strategic partner and, through that firm, access a national bench of senior specialists across geographies, industries, and disciplines — from crisis communication and public affairs to media relations, digital PR, AI PR, and community relations. Every PR Consultants Group firm is led by an award-winning agency principal who provides direct strategic counsel and hands-on execution. When a client’s needs expand — a crisis in another state, a political dimension requiring public affairs expertise, a product launch across a dozen markets — their agency activates senior practitioners across the network. The result is the national reach and coordination of a large agency with the senior-level accountability, responsiveness, and cost discipline that only independent firms deliver. Expertise. Everywhere. Learn more at https://www.prconsultantsgroup.com.

MEDIA CONTACTS:

PR Consultants Group - info@prconsultantsgroup.com

AMICO PR + Strategic Engagement
Kelliann Amico, APR, Fellow PRSA
hello@amicopr.com
503-705-6203

MEDIA BACKGROUNDER
AMICO PR + Strategic Engagement: Trusted in Oregon. Connected Nationwide.
How AMICO PR + Strategic Engagement Gives Clients Nationwide Scale Through PR Consultants Group

AMICO PR + Strategic Engagement has decades of experience supporting organizations in Oregon and across the country. As the exclusive Oregon member of PR Consultants Group, that experience is amplified by the scale and specialized expertise of a coordinated network of established firms in more than 50 U.S. markets.

Through PRCG, AMICO can assemble a team around each client’s geographic, industry and specialized needs. The firm remains the client’s primary strategic partner, coordinating the team and providing the personalized counsel that has defined AMICO since 1997. Whether an organization is expanding into new markets, launching a multi-state initiative, navigating a crisis or engaging stakeholders across several communities, clients can expand their strategic communication support through one trusted strategic advisor.

Nationwide Reach Built Around Each Client:
PRCG is an exclusive nationwide network of independently owned public relations, strategic communication and marketing firms. Every member firm is led by an experienced agency principal with deep local relationships and specialized expertise.

For AMICO clients, this model provides:
--One trusted agency relationship. AMICO serves as the primary strategic lead and coordinates the work across markets and specialties.

--A customized senior-level team. Each team is assembled around the client’s objectives, audiences, geography and specific communication needs.

--Trusted local expertise. PRCG members bring established media relationships, community knowledge and an understanding of the business and civic environments in their markets.

--Scalability without fragmentation. Communication support can expand across regions, specialties and issue areas while maintaining strategic continuity and a consistent organizational narrative.

--Direct access to experienced counsel. Clients work with senior practitioners who provide both strategic guidance and hands-on execution.

How the Network Works
AMICO leads strategic direction and client coordination, drawing upon professionals from across the PRCG network as client needs require local-market knowledge or specialized capabilities. This might mean activating crisis communication support in another city, adding public affairs expertise to an infrastructure initiative, coordinating media outreach across multiple markets or bringing in an industry specialist for a complex business issue.

--PRCG members have established working relationships with one another and deep connections within the markets and industries they serve. Clients benefit from coordinated counsel grounded in local and industry expertise.

--The Full Scope of Modern Strategic Communication
PRCG amplifies AMICO’s established capabilities, adding greater depth, scale and specialized expertise across five core service areas:

--Public Relations. Media relations and earned media strategy; local and national outreach; executive visibility; editorial opportunities; spokesperson preparation; public affairs; crisis communication; reputation management; rapid-response counsel; issues management; litigation communication; and crisis media relations.
Strategic Communication. Research-grounded strategy, message development, audience analysis and campaign planning.

--Digital Media. Digital strategy, social media and data-led storytelling that build visibility, credibility and authority across traditional and emerging discovery platforms. This includes AI narrative optimization and brand discoverability strategies designed to help organizations be recognized and represented accurately in AI-generated answers.

--Community Engagement. Stakeholder engagement, grassroots outreach and locally informed communication in communities throughout the country.

--Fractional Counsel. Senior-level communication counsel integrated into organizational leadership to help organizations navigate opportunity, change and crisis.

Strategic Communication in an AI-Driven Environment
AI-powered answer engines are changing how organizations are discovered, evaluated and described. Muck Rack’s May 2026 analysis of more than 25 million links cited by ChatGPT, Claude and Gemini found that earned media accounted for 84% of AI citations. Paid and advertorial content accounted for just 0.3%.1

Semrush has reported that the average visitor referred by AI search is worth 4.4 times as much as a traditional organic-search visitor, based on conversion rate.2

These shifts suggest the quality of an organization’s earned media, the authority of its content and the precision of its public narrative increasingly influence whether AI systems recognize, recommend and accurately describe that organization. Strategic communication must now account for both the people an organization needs to reach and the AI systems shaping how those audiences discover and understand it. A deliberate strategy gives organizations a stronger opportunity to be visible, accurately described and favorably positioned in AI-generated answers.
Local Counsel. Nationwide Capacity.

Through PRCG, AMICO combines nationwide depth and capacity with the responsiveness and personalized, senior-level counsel that have defined the firm since 1997. It is a model built to meet clients wherever their businesses, projects and stakeholders take them.

Sources
1. Muck Rack, “Earned Media Still Drives 84% of AI Citations. Here’s What Changed in Six Months,” May 7, 2026. https://muckrack.com/blog/what-is-ai-reading-may-2026
2. Semrush, “We Studied the Impact of AI Search on SEO Traffic,” July 21, 2025. https://www.semrush.com/blog/ai-search-seo-traffic-study/

Kelliann Amico
AMICO PR + Strategic Engagement
+1 503-705-6203
hello@amicopr.com
Visit us on social media:
LinkedIn
Instagram
Facebook